Case studies

I’ve had the pleasure of consulting with some of the world’s most innovative U.S. and global technology and healthcare companies, as well as directing digital strategy for world-class B2B media brands to create innovate content marketing platforms and individual campaigns. Here are some of my favorite projects and campaigns.

Putman Media

Premium content marketing advertising system, built on the HubSpot platform, enabled B2B publisher to leverage content creation and audience expertise into 20% increase in digital revenue.

GE Digital

Content marketing and lead nurturing program for IoT manufacturing technology line from GE. Campaign provided trusted third-part content, email and social promotion and ongoing delivery of nurtured and scored leads.

Hu-Friedy

Integrated digital marketing campaign that delivered increased brand awareness, consumer insights and ongoing, high-converting leads for dental hygiene instrument manufacturer.

Cactus Mailing Company and OverGo Studio

Integrated content marketing nurturing program that delivered 545% ROI and 98% CPL reduction compared to PPC for a marketing services company.